Family gatherings are more commonplace in December, and older adults without families can experience more acute social isolation. Since isolation is both a risk factor for and a consequence of elder abuse, we decided to ask you - our social media followers and colleagues - to commit to speaking with an older adult in December. Our hope was that, by sharing this campaign, we could support older adults and contribute towards the prevention of elder abuse during the 2017 holiday season. More →
On November 14th, NYCEAC launched “14 Days of Thanks” to provide a platform for appreciating older adults in the spirit of Thanksgiving. The campaign pushed back against ageism by shining a spotlight on the value of older adults and the unique contributions they make in our lives.
About the Campaign
We invited you to use our #14DaysThanks hashtag and submit a picture of an older adult in your life for whom you are grateful and include a few words describing why you appreciate the person. During the campaign, NYCEAC’s Facebook and Tumblr platforms captured the incredible pictures and tributes that were submitted.
NYCEAC’s Risk & Resiliency Internship Program intern alums highlighted the campaign during an event they held in partnership with Ageless Alliance on Cornell University’s Ithaca campus. Their efforts generated many submissions from their peers who shared moving and upbeat statements about older adults impacting their lives.
“Ageism is the biggest obstacle to the detection & recognition of elder abuse.”
-NYCEAC Medical Director, Mark Lachs, MD, MPH
Thousands of people formed a community as they viewed and “liked” the fabulous posts of photos and comments – some philosophical, some touching, some celebratory. Each singular post holds deep meaning; combined, they provide a powerful testimonial to the significance of the many elders touching our lives. Click here to visit NYCEAC’s Tumblr page to view all of the submissions received throughout the duration of the campaign.
Whether you contributed a picture, a comment, a “like” or just stopped by to view the posts, thank you for participating and for raising awareness of the value of older adults.
Together we can stop ageism and prevent elder abuse.
by Cara Kenien, LMSW, MPA Social Media Manager, NYCEAC